Success Stories
The RedPlay Mobile Gaming Platform has been responsible for New Zealand’s most successful mobile campaigns. For further information on these campaigns please download the PDF case studies below or contact Run The Red for client references or to view a showreel.
RPS027 was a massive success for Telecom Mobile. Not only in terms of the scale of the game and the fact that it has become the biggest txt game in New Zealand, but it was great fun for our loyal customers.
Kevin Bowler, Telecom Mobile Head of Marketing
Previous successes include:
Push The Button - Sink the F69 frigate
Inspired by the classic game of Battleships, Push The Button was a New Zealand record-breaking mobile campaign.
Approximately 28.5% of Telecom Mobile’s youth customer base and 2% of the population of New Zealand engaged with the F69 campaign!
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Download the case study PDF
Game On – All Blacks Text Rugby
Game On, one of the world's most innovative text-based mobile games generated over 650,000 text messages from the 12,500 registered users who engaged with the game on a daily basis.
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Download the case study PDF
International Rugby Sevens
– mobile competition
The International Rugby Sevens mobile competition was the first of three mobile games developed using the RedPlay mobile platform to support Telecom’s sponsorship of New Zealand rugby.
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Download the case study PDF
RPS 027 - World’s largest game of Rock, Paper, Scissors
Telecom and experiential marketing (XM) agency partners TOUCH/CAST selected Run The Red to develop a mobile game incorporating text application, web & WAP sites.
The result was the world's largest game of Rock, Paper, Scissors, endorsed by the World RPS society with over 2,000,000 player text messages received.
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Download the case study PDF
Xtra Rugby Super 12 – mobile game
After a great result at the International Rugby Sevens, Run The Red was asked to develop a mobile game to support Telecom’s sponsorship of the Xtra Super 12 rugby.
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The $300,000 Americas Cup Text Challenge
The first New Zealand mobile marketing campaign to generate over 1.6 million text messages. The campaign’s total prize pool value increased from $150,000 to $300,000 due to overwhelming response.
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Download the case study PDF